You’ve probably heard of the famous saying; you can learn from anyone, even your enemy. In the business world, striving to be better than your competition might be a natural want, especially if you’re selling in a saturated market. However, whatever business fails to realize is the importance of also learning from your competition – what are they doing right? What are they not doing well? You need to ask yourselves these questions if you want your business to be one step ahead of your competition.
In this article, we will talk about some of the ways in which you can learn from your competition:
Have a solid USP
Whether you are an experienced business or a complete start-up looking to enter into an already crowded market, it’s important to identify unique elements of your business that you can bring to the table. These elements are better known as ‘Unique Selling Points’, features, strategies, products, and solutions that will top those of your competition.
Of course, even before identifying Unique Selling Points, you will need to conduct your fair share of research. Specializing in one particular product or service is much more effective than offering multiple products that don’t have a high value.
Learn from their mistakes
We know how tempting it must be to monitor your own reviews, but sometimes it’s wise to look at what customers are saying about your competitor as well. Keep an eye out on what they are doing wrong and what they’re doing right and ensure that you use that to your advantage.
Take inspiration, but never copy!
If you’re struggling to make changes to your business; whether it be in your marketing, your scope of services, or customer experience – it’s never a bad idea to take inspiration from your competitors. Look at how they implement changes and see if any of their tactics could work with your business. This doesn’t mean that you can blatantly copy them though. Customers have a better eye than you think and there is a high chance that they will pick up on your attempts at copying your competitor.
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