The Best Marketing Strategies Any Small Business Owner Can Do

Let’s be real, marketing a small business isn’t the easiest task in the book. Failing to assess the most appropriate strategy might even drive potential customers away. However, this does not mean that seeing sales conversions can never be achieved through marketing. If you actively struggle as an entrepreneur to market your business, you’re in the right place. Although do keep in mind that you do not have to focus on each and every strategy mentioned in this article. Choosing a few that you know you can excel in will be enough to get kickstart brand awareness for your start-up.

SMS Marketing

You ever find yourself complaining about AD text messages but open them anyway? The truth is, 90% of texts are opened and read (compared to 20-30% of emails) and they are also easier to set up. All you need is a short but sweet message and an effective call-to-action. With a well-thought-out marketing plan, building awareness about your business shouldn’t be impossible and it should help you attract potential customers in the long run.

Search Engine Optimization

Better known as SEO, this particular marketing strategy has become more crucial now than ever. Especially if you’re an e-commerce business, the majority of your sales will come from search engines like Google. This means that improving your visibility on the internet is crucial in order to build awareness about your business. According to Wolfgang Digital, online businesses should expect 35% of total traffic and 33% of revenue to come from search engine results pages. Although more time-consuming, it’ll also be cheaper than running full-blown ads on Google and spending a chunk of your investment every month. Seems daunting? Luckily, we have solutions that will make this SEO process easier for you.

Influencer Marketing

This is a strategy that has recently become popular, especially amongst younger people. Influencer marketing involves partnering with creators who align with your brand messaging and promoting products through their channels. But how does it exactly work? Influencers generate higher user engagement on their pages compared to brands. This is because unlike brands and businesses, influencers are more relatable to customers and their review of a service of product will hold more credibility compared to the marketing of a brand. The average engagement rate with influencers is around 5.7%, roughly 2X higher than content brands publish themselves on Instagram. According to MediaKix, the top influencer channels are:

1. Instagram
2. YouTube
3. Facebook
4. Blogs
5. TikTok

With a small business like yours, having influencers on board will open endless opportunities. Not sure where to start looking? Get in touch with us and we can help you pick the best influencers for your business.

Social Media Marketing

If you were only allowed to pick one strategy out of all to market your business, we will always recommend SMM without hesitation. In this current digital world, your presence on social media can very much determine your authenticity and value as a brand. Potential customers are more likely to buy from a business that makes itself known on social media as opposed to those that stir away from any platforms. Similarly, although marketing in social media sites that most people know are a must-do, there are also lesser-known social media sites that brands can tap into. Here are some social media sites that you should look into:

1. Tiktok
2. LinkedIn
3. WeChat
4. Twitter
5. Snapchat

In order to effectively utilize social media marketing, consistency is key. Scheduling content and having a set plan on what you want to put out will ensure you don’t stray away from your goals. Bringing out the best in social media marketing is about more than broadcasting your brand—it’s about understanding, engaging, and reacting to your audience and the world they live in.

Improve your overall marketing tactics

As we’ve already mentioned, marketing your business isn’t rocket science. The strategies we’ve shared are only the most effective ways to grow your brand, however, there are other options that may work best for you. We recommend getting help from an expert to assess what your business truly needs. At Ammak, we offer a free consultation to anyone wishing to understand their business better. Get in touch with us now at info@rxtgmt.com.